• A Little About Us

    Author. Illustrator. Dad


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    ABOUT | Michael Ivery

    Michael Ivery's career has come full circle. After over 20 years as an award-winning DJ, traveling and achieving success, Ivery stepped back from the clubs and into the playroom. Inspired by his youngest daughter, Emma, he began writing and illustrating children's books and characters, thus spawning the idea to launch Tubba and Friends, a new children's brand.


    As a father of three girls, Ivery's priorities shifted from entertaining crowds to spending quality time with his family. He turned his creative talents to making his daughters smile and laugh through his lively stories and characters. Though he still has a passion for music, these days, you're more likely to find him drawing at his desk than spinning records.

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    STORY | How it started


    It was a sweltering Arizona summer in 2021 when my daughter Emma and I were lounging on the couch, coloring together. "Daddy, will you draw me a penguin?" she asked. I chuckled and gave it my best shot. Soon, Emma requested I draw a bear, elephant, tiger, owl, monkey - I had sketched nearly ten characters within the hour. They were cute and silly, but it sparked my imagination, and it was such a delight to see her face light up and the characters come to life. I began crafting a story around these characters, dressing them in bright designs and placing them in Emma's favorite places she has visited.


    I aimed to create something entertaining yet educational, with positive messages about friendship, kindness, and adventure. Over ten months of drafting, revising, and coloring, "Tubba and Friends" finally came to life as stories, product ideas, and learning tools from a father simply aiming to make his little girl smile.

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